Air Care Products Division Program

<strong>Speakers: <br>Nikaeta Sadekar, Ph.D., <em style="color: gray;">DABT, Senior Scientist, Research Institute for Fragrance Materials (RIFM)</em></strong> <br> <strong>Mike White, <em style="color: gray;">Fragrance Development Director, Scent & Care Division, Symrise North America</em></strong> <br><br> Creating fragrances and fragranced products is both highly scientific and extraordinarily artistic. To ensure product safety, the Research Institute for Fragrance Materials (RIFM) evaluates all fragrance ingredients for their respiratory toxicity potential as part of a robust safety assessment program and is currently exploring the role of New Approach Methodologies (NAMs) in identifying respiratory toxicity endpoints. But using these ingredients to develop a fragrance is akin to art, with a perfumer as the artist. Like an artist, perfumers draw inspiration from among other things – color. This session will first discuss RIFM’s work on developing new animal-alternative ways to evaluate respiratory toxicity for fragrance ingredients that simulate conditions in the human body, as well as explore the unique relationship between color and fragrance, the ways in which color shapes olfactory expectations, and how perfumers use color to create fragrances that emotionally resonate with consumers.