Anastasia Sartan
Anastasia Sartan is the Founder & CEO of GetGenAI, an AI platform that helps global brands and packaging teams review content, artwork, and labeling for regulatory accuracy, creative integrity, and brand consistency. A four-time founder and former Snap product leader, Anastasia has built tools used by Fortune 100 companies to cut approval times, prevent costly reprints, and reduce compliance risk across markets. Her work bridges AI, marketing, and operations, enabling teams to ship faster without sacrificing quality or safety. She frequently speaks on AI enablement for packaging, from green claims to multi-market labeling at scale.
Tuesday December 9
Joint Cleaning & Floor Care Products Program
Artificial intelligence is rapidly transforming how companies innovate — from early-stage consumer research to final product safety checks. This session will explore five key domains where AI is making a tangible impact in product development: consumer insights, formulation and packaging, regulatory, sustainability, and safety/quality assurance.
Rafael Ortiz will open the session by providing a roadmap for these applications, setting the stage for a series of expert perspectives which will highlight how AI is being used today to streamline regulatory processes, design sustainable and effective formulations, and strengthen quality and safety practices.
The session will be interactive, with the panel directly engaging the audience to discuss practical challenges, opportunities, and real-world examples of how AI is shaping the future of product development.
Moderator:
Maggie Gottardi, R&D Director of Technology, State Industrial Products
Speakers:
Rafael Ortiz, Chief Technology Officer, CLR Brands
Anastasia Sartan, CEO, GetGenAI
Jacob Smith, Innovation Advisor, RTI International
Charlie Vallely, Chief Products Officer, Smarter Sorting