Jamie Rosenberg
Jamie is a seasoned expert in competitive intelligence and strategic thinking, with over 20 years of experience driving domain expansion, M&A, open innovation, competitive response, and strategic early warning initiatives.
As a research and insights director specializing in global innovation and strategy, Jamie leverages his expertise to uncover macro and category-level trends, helping clients anticipate market shifts and develop future-ready innovation, marketing, and portfolio strategies.
Before joining Mintel, Jamie spent 12 years at Kimberly-Clark Corporation’s Enterprise Growth Incubator, where he identified new product concepts and partnership opportunities for leading brands like Huggies, Kotex, Depends, and Kleenex
Tuesday May 12
Joint Cleaning & Floor Care Products Division Program
Insights and Innovations in Cleaning and Floor Care Products
This dynamic two-part session, tailored for the Cleaning and Floor Care Products Divisions, is designed to equip attendees with essential insights into current market trends and certification developments.
Part 1: Market Forces Shaping the Industry
This segment will delve into the key market forces influencing purchasing decisions, product innovation, and brand positioning within the cleaning and floor care categories. By exploring future scenarios, this presentation will examine how emerging technologies may reshape these categories over the next decade. Attendees will gain valuable, data-driven insights into:
- Sustainability Expectations:Understanding consumer demands for eco-friendly products.
- Ingredient Transparency:The growing importance of clear labeling.
- Third-Party Certifications and Ratings: Navigating the landscape of trusted endorsements.
- Technology-Enabled Purchasing: How digital tools are reshaping consumer behavior.
- Retailer Dynamics: Insights into partnerships and retail strategies.
- Emerging Regulatory Influences: Staying ahead of compliance changes.
Speaker:
Jamie Rosenberg, Principal Strategist, Global Research and Insights, Mintel
Part 2: EWG Verified Cleaners Standard Updates
The second part of this program will focus on exciting updates to the EWG Verified Cleaners Standard. Featuring a discussion on a logo refresh aimed at enhancing communication around safer chemistry to retailers, consumers, and purchasers, key points will include:
- Program Changes:Overview of planned updates and enhancements.
- Feedback Opportunity:Attendees will have the chance to provide input on proposed standards and logos.
- Consumer Engagement:With more than 31 million online supporters, EWG serves as a trusted resource for guidance on safer chemistry.
- Partnerships and Initiatives:Learn how the EWG Verified program collaborates with companies to promote safer products through various channels.
This session is ideal for brands, manufacturers, and retailers looking to navigate the evolving landscape of certification programs and seize opportunities for promoting safer, more sustainable products.
Speakers:
Clive Davis, Vice President, Environmental Working Group (EWG) Verified®
Lauren Duffy, Senior Director, EWG Verified®
Taylor Dunivin, Director of Science Communication, EWG Verified®