Lauren Duffy

Senior Director, EWG Verified

Growing up in a coastal Florida town affected by agricultural runoff, Lauren Duffy developed a keen awareness of how the environment affects our health, a foundation that drives her work connecting research, policy and consumer education. At EWG, Lauren assesses chemical safety, sets science-based standards, and upholds the credibility of EWG’s research. Before joining EWG, Duffy led chemical reviews for the Environmental Protection Agency’s Safer Choice program. Duffy holds a bachelor’s degree from the University of Florida and a Ph.D. in environmental toxicology from Clemson University.

8:30 - 10:30 am

Tuesday May 12

Joint Cleaning & Floor Care Products Division Program

Insights and Innovations in Cleaning and Floor Care Products

This dynamic two-part session, tailored for the Cleaning and Floor Care Products Divisions, is designed to equip attendees with essential insights into current market trends and certification developments.

Part 1: Market Forces Shaping the Industry

This segment will delve into the key market forces influencing purchasing decisions, product innovation, and brand positioning within the cleaning and floor care categories. By exploring future scenarios, this presentation will examine how emerging technologies may reshape these categories over the next decade. Attendees will gain valuable, data-driven insights into:

Sustainability Expectations:Understanding consumer demands for eco-friendly products.
Ingredient Transparency:The growing importance of clear labeling.
Third-Party Certifications and Ratings: Navigating the landscape of trusted endorsements.
Technology-Enabled Purchasing: How digital tools are reshaping consumer behavior.
Retailer Dynamics: Insights into partnerships and retail strategies.
Emerging Regulatory Influences: Staying ahead of compliance changes.

Speaker:

Jamie Rosenberg, Principal Strategist, Global Research and Insights, Mintel

Part 2: EWG Verified Cleaners Standard Updates

The second part of this program will focus on exciting updates to the EWG Verified Cleaners Standard. Featuring a discussion on a logo refresh aimed at enhancing communication around safer chemistry to retailers, consumers, and purchasers, key points will include:

Program Changes:Overview of planned updates and enhancements.
Feedback Opportunity:Attendees will have the chance to provide input on proposed standards and logos.
Consumer Engagement:With more than 31 million online supporters, EWG serves as a trusted resource for guidance on safer chemistry.
Partnerships and Initiatives:Learn how the EWG Verified program collaborates with companies to promote safer products through various channels.

This session is ideal for brands, manufacturers, and retailers looking to navigate the evolving landscape of certification programs and seize opportunities for promoting safer, more sustainable products.

Speakers:

Clive Davis, Vice President, Environmental Working Group (EWG) Verified®

Lauren Duffy, Senior Director, EWG Verified®

Taylor Dunivin, Director of Science Communication, EWG Verified®