Beyond the Label: Navigating Transparency, Certification, and Marketplace Expectations

As consumer expectations, retailer priorities, and sustainability requirements continue to evolve, manufacturers face increasing challenges in navigating product transparency, environmental claims, and certification standards.

This program will explore how industry tools, labeling initiatives, and certification programs are evolving to meet these expectations, strengthen consumer confidence and support credible sustainability practices.

Part 1: Consumer Communication and Transparency

How2Recycle: Advancing Clear and Credible Recycling Guidance
Explore the evolving landscape of recyclability labeling, including how How2Recycle is helping companies navigate changing requirements while providing consumers with clear, consistent, and credible recycling guidance.

Speaker: Paul Nowak, Executive Director, GreenBlue

SmartLabel and Sunrise 2027: The Future of Product Transparency
Learn how SmartLabel and the transition to next-generation barcodes through GS1 Sunrise 2027 are creating new opportunities to expand acess to digital product information, enhance transparency, and strengthen consumer engagement.

Speaker: Rishi Banerjee, Senior Director, SmartLabel, Consumer Brands Association

Part 2: Safer Choice Certification in Practice

Inside the EPA Safer Choice Audit Process
Gain practical insights into the EPA Safer Choice audit process, including key requirements, certification expectations, and considerations for companies seeking to obtain or maintain certification.

Speaker: Julie Froelicher, Senior Director, Regulatory & Technical Relations, Procter & Gamble

Members’ Certification Journeys Series: How AlEn USA Designs for Safer Choice and Turns Consumer Insight into Sustainable Innovation that Delights.
In the second installment of the Members’ Certification Journeys series, AlEn USA will share a real-world case study of its approach to developing EPA Safer Choice-certified cleaning products. The presentation will explore the product development process, from identifying consumer needs and developing formulations to packaging design, regulatory approval, and final manufacturing.

Speaker: Cara Crumbliss, Director, Science & Regulatory Affairs, AlEn USA